Unmatched Readership
Concrete Decor’s colorful pages and informative editorials give readers the resources they need while providing advertisers with the best link to new and existing customers. Concrete Decor prides itself on a readership composed mainly of contractors who specify or use your products on jobsites each day. Advertising in Concrete Decor provides increased market penetration, growth in market position and more sales overall.

To assist in your marketing decisions for 2005, a recent online survey of 500 Concrete Decor readers revealed the following statistics. The results of this survey support Concrete Decor’s effectiveness in building a loyal audience of readers whose purchasing decisions are influenced by what they see in the magazine.

Here’s what readers say about Concrete Decor:
• 53% read, collect and save every issue of Concrete Decor.
• 56% report pass-along of each issue to three or more people.
• 9 out of 10 readers recall ads.
• 75% rate overall presentation as “above-average/excellent.”
• 70% rate “Industry News” and “Product News” as above-average/excellent.
• 71% rate “Feature Articles” as above-average/excellent.

		National Circulation Celebrating our fifth year in circulation, Concrete Decor is a leader among publications serving the concrete industry. Reaching nearly 50,000 decision makers in the construction marketplace, Concrete Decor delivers effective marketing solutions. Top Ten Work Categories: Concrete Staining Concrete Design and Layout Concrete Stamping and Texturing Concrete Coloring Concrete Countertops Landscaping Applications Concrete Sealing and Waterproofing Stenciling Concrete Polishing Concrete Repair and Maintenance
	Concrete and General Contractors 84%
	Architectural Specifiers and Designers 8%
	Pool and Landscape Contractors 7%
	Concrete Producers and Material Suppliers 1